HI, Hello
Savannah College of Art and Design
Bachelor of Fine Art
Graphic Design Major
My name is Luxing Yu, and I also go by Luu.
As an observant and empathetic graphic designer, I excel at identifying trends and analyzing the strengths and weaknesses of a brand. My expertise spans a range of areas, including brand enhancement, product promotion design, interactive design, and web development. Driven by a deep passion for the industry, I see creativity as my primary source of motivation. I strive to ensure that my designs resonate with warmth, inspire thought, and showcase innovation, leaving a meaningful impact on audiences.
Experiences
"We Sing" App
Planning & Management Assisant
Jun.2023 - Dec. 2023
Planned promotional activities, engaing KOLs from platforms like TikTok to enhance brand visibility and drive user engagement. Developed creative themes and event conceptstailored to current trends and cultural dynamics, ensuring they resonated with the target audience and reflected the latest media influences.
Shanghai Huyu Media Co., Ltd.
KOL Operations Assistant & Host
Jun.2023 - Dec.2023
Collaborated with influencers to create engaging content and plan marketing campaigns to drive traffic and increase engagement. Developed creative themes for live-streaming events, focusing on trends in entertainment, pop culture, and youth-oriented content to attract audience. Analyzed data to track performance metrics, identifying content trends and audience preferences to optimize campaigns and improve engagement.
NetEase Youdao
Overseas Operations and Marketing Assistant
Jun.2020 - Sept.2020
Led the creation of a new website and project content for Youdao Ads. Managed the overall design and branding for Youdao Ads’ social media. Helped influencers gain a strong presence on Chinese platforms such as Bilibili, with one KOL reaching over 150,000 followers.
Activities
BTS K-pop Group
Social Media Manager, Photographer, Designer
2019 - 2020
Managed a Twitter account with over 200,000 followers and a Weibo account with 20,000 followers. Conducted stage and magazine photography for the group and created promotional posters for merchandise and announcements. Generated $140,000 in total revenue from these accounts between 2019 and 2020.
“Bei Wei” Sneaker Brand
Poster Designer
Jan 2022 - Feb 2023
Created festival posters for “Bei Wei” Sneaker, including designs for Chinese New Year and Valentine’s Day. Assist brands in developing brand identity and executing brang revitalization.