PROJECT 05
Depop Up

Depop is a London based e-commerce business which allows people to sell their clothes online. Depop engages with a young audience, as 90% of their users are under the age of 26. With the rise of thrifting, this digital online thrift store is sustainable while offering the people worldwide access to secondhand and vintage styles.

Our objective is to execute a comprehensive refresh that includes creating brand guidelines, launching an advertising campaign, and establishing multiple tangible physical presences for Depop. This refresh aims to seamlessly integrate the digital and physical realms, preserving the original integrity of the Depop brand and enhancing user interactions across all platforms. By combining these efforts, we will maintain Depop's unique and authentic spirit while embracing innovative ways to engage with the community.